Ka Ngwee Kesu | OUR SMALL(EST) COIN
50 ngwee is the smallest monetary denomination in circulation.
It is mostly used in retail stores as loose change and by people when buying
'small things' such as sweets, vegetables, fruit etc.
The Million Kwacha Question was...
The Answer
Say Hello to Airtel’s New Ka Ngwee Kesu Tariff Plan.
@1 Ngwee Per Second, you can connect and do big things with your loved ones anywhere,
@1 Ngwee Per Second, you can connect and do big things with your loved ones anywhere,
anytime and on any network. #KaNgweeFiLife
Campaign Rationale
We tell the story of a young street vendor who marries the girl of his dreams; one from a more affluent family. The idea is to have a feel-good, warm and fuzzy campaign that is relatable and tells
a universal happily-ever-after-relatable tale.
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Social Media
Mobile Network Colour Representation
Print
Television Commercial
Photoshoot
Thank you for checking out my project!
Your Appreciation is currency, please drop me one if you like my work
and follow me for more projects in the future.
Your Appreciation is currency, please drop me one if you like my work
and follow me for more projects in the future.
ZIKOMO! THANK YOU!
